Our goal is to make sure price transparency is required of ALL contributors to the healthcare system. When price transparency is required for doctors, hospitals, pharmacies, insurance companies, and every other participant in the American healthcare system, we will have the foundation of a functional healthcare market that we can trust. Trust that empowers consumers is the cornerstone of a healthy marketplace which is competitive, fair, and motivates constant improvement.
Once the shroud of secrecy in healthcare pricing is removed, policymakers (i.e., politicians and regulators) will be able to see where we over-diagnose, overtreat, and overpay, as well as where we may not be investing enough to achieve the outcomes we deserve.